The accounting profession has a very true saying; top line is vanity, bottom line is sanity. In a similar vain website hits is vanity, return of investment is sanity.
Most of our clients had never considered (or even heard of) using AdWords to generate more sales for their business. Some had even spent a significant amount of money on paid advertisements in print media, seeing very little return of investment.
A lot of Small and Medium Enterprises (small to medium businesses) we speak to are keen on getting their press releases in print media or to get their products/services mentioned in magazines not realising the true power blogs potentially have.
A start up company that produces niche iPhone acces... (more)